Labbrand CEO Vladimir Djurovic was interviewed by Forbes magazine in France on Labbrand's role as the brand creation expert at the service of business transformation.
Read the Forbes BrandVoice article in English below.
Labbrand: The Brand Creation Expert at the Service of Business Transformation
Labbrand is a Chinese agency with an international presence, recognized for its expertise in naming, the creation of brand names. For its clients essentially composed of large corporations, Labbrand also has offers in design, research, digital and recently, transformation projects’ facilitation.
The Brand Naming Expert Agency
After graduating from the Ecole Centrale, and equipped with strong Chinese fluency, Vladimir Djurovic moved to China in 2001, where he created Labbrand, a brand strategy consultancy. Forerunning in “naming” in China, Labbrand grew through the creation of brand names in Chinese for large corporations such as Marvel, Disney, Airbnb, and Renault.
“Our expertise relies first and foremost on our teams’ passion: our mission is to spark an idea and bring it to life through a brand. To accomplish this, we ally listening, efficiency, simplicity and engagement values”, explains Vladimir Djurovic, CEO of Labbrand.
Design and Visual Identity
As an international player, Labbrand walks its clients through their brand journey, at the service of their company, their products and services: consulting, strategy, marketing research, design, packaging and advertising.
“Today our core business is driven by our two main activities which are brand naming - a technique that enables us to create relevant names in all the countries' dialects - and design, through the creation of visual identity by our cosmopolite teams. We are also known to our clients as a research institute that studies markets, innovation, and even product sensoriality”, specifies Vladimir Djurovic.
Facilitation and Innovation
For its clients - among which L’Oréal, Volkswagen, PSA and Coca-Cola - Labbrand Group also offers MADJOR, its own brand dedicated to digital experience. “In classical branding we create brand identities, but with digital, the orchestration of experiences has no boundaries and is a lot more creative. We also include current trends on data.” To go further, Labbrand Group launched its third brand, SpringPillar, dedicated to the internal collaborative projects’ facilitation, with creative tools such as design thinking. Its role? Walk top executives through their innovation and transformation projects.
Present on 4 large poles, China, South East Asia, North America and Europe, Labbrand is today a recognized global agency. Its perspectives? Triple in size within 5 years, open new offices in Germany, Dubai and Shenzhen, and pursue its works on innovation: brand equity tracking, social media and big data more specifically.
Recognized internationally as a naming expert, our ambition is to be known from leaders as full actors of business transformation, a creative alternative to traditional consulting firms.
Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.